BMW 7 Series vs. Mercedes S-Class: One Clear Winner in this Luxury Sedan Showdown

December 26th, 2024 by

The world of luxury sedans has long been dominated by two iconic models: the BMW 7 Series and the Mercedes S-Class. While both vehicles represent the pinnacle of opulence, performance, and innovation, the S-Class has consistently set the gold standard. Known for its unmatched refinement, cutting-edge technology, and ultimate passenger comfort, the S-Class remains the benchmark against which all other luxury sedans are measured. In this comparison, we’ll uncover why the Mercedes S-Class outshines the BMW 7 Series in every meaningful category.

Comparing the BMW 7 Series and the Mercedes S-Class: Let’s Start with Design

Both sedans are designed to turn heads, but the Mercedes S-Class achieves a level of elegance that transcends trends.

BMW 7 Series. The BMW 7 Series takes a bold approach with its oversized kidney grille, sharp lines, and futuristic aesthetic. While it’s undeniably attention-grabbing, the aggressive styling can feel polarizing to some buyers who prefer a more understated luxury look.

Mercedes S-Class. The Mercedes S-Class epitomizes timeless sophistication. With its sleek profile, elegant grille, and flowing lines, the S-Class exudes luxury without being ostentatious. Its design reflects a commitment to understated opulence that resonates with a wider audience. The optional Maybach variant adds an extra layer of exclusivity, with features like a two-tone paint scheme and unique chrome accents.

Winner: Mercedes S-Class. Its timeless design ensures it remains a symbol of prestige and sophistication.

Interior and Comfort: Unparalleled Luxury

Step inside these luxury sedans, and the difference is clear: the S-Class delivers a superior experience in every detail.

BMW 7 Series. The BMW 7 Series offers a modern, tech-focused cabin with premium materials and a sleek digital display that combines the instrument cluster and infotainment system. While comfortable, the rear seats lack the opulence and attention to detail that define the S-Class. The optional 31-inch 8K theater screen in the rear is innovative but feels more like a novelty than a necessity.

Mercedes S-Class. The interior of the Mercedes S-Class is a masterpiece of craftsmanship. From the quilted leather upholstery to the open-pore wood trim and ambient lighting, every detail is designed to elevate the passenger experience. Rear-seat passengers are treated to Executive Rear Seating with reclining, heated, and massaging seats, along with optional heated armrests and neck pillows. The cabin feels more spacious and serene, thanks to advanced noise-canceling technology.

Winner: Mercedes S-Class. Its interior sets the benchmark for luxury, comfort, and attention to detail.

Technology: Innovation at Its Finest

The S-Class redefines what’s possible in automotive technology, leaving the 7 Series in its wake.

BMW 7 Series. The 7 Series features BMW’s iDrive 8 system, with a curved digital display that integrates the instrument cluster and infotainment. While the system is responsive, it can feel overly complex. Standard tech includes wireless Apple CarPlay®, Android Auto®, and advanced driver-assistance features.

Mercedes S-Class. The Mercedes S-Class leads the industry with its MBUX infotainment system, featuring a 12.8-inch OLED touchscreen with stunning graphics and intuitive controls. The augmented reality navigation system and AI-powered voice assistant provide a seamless user experience. Additionally, biometric authentication with fingerprint and facial recognition adds a layer of personalization. Safety features like Active Distance Assist and Pre-Safe Impulse Side further highlight the S-Class’s technological superiority.

Winner: Mercedes S-Class. Its MBUX system and advanced safety features are unrivaled in the luxury segment.

Performance: Power Meets Refinement. 

The Mercedes S-Class offers a smoother, more refined driving experience that outshines the sporty ambitions of the 7 Series.

BMW 7 Series. The 7 Series offers multiple powertrains, including a 375-hp inline-6, a 536-hp V8, and the all-electric i7. While the 7 Series is agile for its size, the ride quality can feel firm compared to the S-Class, especially on uneven roads.

Mercedes S-Class. The S-Class is available with a 429-hp inline-6 or a 496-hp V8, both of which deliver effortless acceleration and whisper-quiet performance. The available E-Active Body Control suspension system ensures an exceptionally smooth ride, even on rough terrain. The S-Class prioritizes passenger comfort without sacrificing power, making it the ultimate luxury cruiser.

Winner: Mercedes S-Class. Its ride quality and refined powertrain strike the perfect balance between performance and comfort.

Pricing and Value: Worth Every Penny

While the Mercedes S-Class comes at a premium price, its unparalleled features and craftsmanship justify the investment.

BMW 7 Series. The BMW 7 Series starts at around $94,000*, making it slightly more affordable than the S-Class. However, adding options to match the S-Class’s level of luxury and technology can quickly drive up the price, narrowing the gap.

Mercedes S-Class. The S-Class starts at $114,500*, but it feels like a bespoke luxury vehicle even in its base configuration. Buyers can further enhance the experience with the Maybach variant, which offers unmatched exclusivity. For those who value the ultimate in refinement and comfort, the S-Class is worth every dollar.

Winner: Mercedes S-Class. Its higher starting price is justified by its superior features, craftsmanship, and exclusivity.

Sustainability: Leading the Way in Luxury EVs

As the industry embraces electrification, Mercedes proves its commitment to sustainability without compromising luxury.

BMW i7. The i7 is BMW’s all-electric version of the 7 Series, offering impressive performance and a range of around 300 miles. While innovative, it lacks the refinement and luxury touches found in its gas-powered counterparts.

Mercedes EQS. The EQS, Mercedes’ flagship electric vehicle, redefines luxury EVs. With a range of up to 350 miles and a striking design focused on aerodynamics, the EQS surpasses the i7 in both range and sophistication. The interior, with its Hyperscreen display spanning the dashboard, is nothing short of futuristic.

Winner: Mercedes EQS. It leads the charge in electric luxury, offering greater range and innovation than the i7.

In the battle of the BMW 7 Series vs. Mercedes S-Class, there’s a clear winner. The S-Class dominates in every category, from design and interior comfort to technology and performance. Here’s why:Design: Timeless elegance that never goes out of style.

Interior: The most luxurious and serene cabin in the industry.

Technology: Industry-leading innovation with user-friendly features.

Performance: A perfect blend of power and refinement.

Value: A premium price that reflects its unparalleled quality.

Sustainability: The EQS sets a new standard for luxury EVs.

For buyers seeking the pinnacle of luxury, the Mercedes S-Class is the ultimate choice. It’s not just a car—it’s an experience. Visit your local Mercedes dealership to see why the S-Class continues to set the standard for flagship sedans.

FAQs About the Mercedes-Benz S-Class vs the BMW 7 Series

1. Is the Mercedes S-Class more expensive than the BMW 7 Series?
Yes, but its superior features and craftsmanship make it worth the higher price tag.

2. Which is more comfortable: the S-Class or 7 Series?
The S-Class. Its attention to passenger comfort and rear-seat amenities is unmatched.

3. Does the Mercedes S-Class have an electric version?
Yes, the EQS is Mercedes’ electric flagship, offering superior range and innovation compared to the BMW i7.

4. Which sedan is better for long drives?
The S-Class. Its smooth ride and noise-canceling technology make it ideal for long journeys.

5. Why is the S-Class considered the benchmark for luxury sedans?
Its combination of timeless design, advanced technology, and unparalleled comfort make it the ultimate luxury sedan.

Discover the ultimate in luxury and refinement with the Mercedes-Benz S-Class. Visit our car dealership in Flagstaff today to see why the S-Class surpasses the BMW 7 Series in design, technology, and performance. Schedule your test drive now!

*Base MSRP excludes transportation and handling charges, destination charges, taxes, title, registration, preparation and documentary fees, tags, labor and installation charges, insurance, and optional equipment, products, packages and accessories. Options, model availability and actual dealer price may vary. See dealer for details, costs and terms.